An ancient Japanese legend promises that anyone who folds a thousand origami cranes will be granted a wish by the gods. Some stories believe you are granted happiness and eternal good luck, instead of just one wish, such as long life or recovery from illness or injury. This makes them popular gifts for special friends and family. The crane in Japan is one of the mystical or holy creatures (others include the dragon and the tortoise) and is said to live for a thousand years: That is why 1000 cranes are made, one for each year. The crane in flight symbolizes the Northern Cancer Foundation’s unwavering commitment to supporting cancer research and programs. The geometric shapes reflect the characteristics of a paper-folded (origami) crane.
While many types of cancer have their own specific colour or combination of colours, purple is the colour of all cancers and it was important to us to have purple be the focal colour of the logo. The colour scheme incorporates a bright, energized palette to reflect the NCF’s vitality, care and compassion.
The lowercase setting of the typography promotes and informal and approachable personality to the logo, and it also reflects our approach to fundraising.